FRANCHISING CINNABON

EVERYBODY WANTS BON!

The allure of Cinnabon® is unmistakable. No one walks by a Cinnabon® without being enveloped by the inviting scent of cinnamon and freshly baked treats. It creates a craving that guests have to satisfy. To our guests, that sweet aroma of Cinnabon® means something delicious is coming their way, and to our franchise owners, it means even more.

If success was a freshly baked treat, it would be Cinnabon®.

  • A global, iconic brand with enviable brand awareness and strong affinity with Millennials and Gen Z
  • A category leader that dominates the sweet treat segment
  • The strong support and tools of QSR Foods

Become a Cinnabon® franchise owner and learn what it means to be the most popular kid on the block! Our one-of-a-kind, insanely craveable baked goods and specialty beverages have made Cinnabon® a world-class brand with world-class economics.

Cinnabon® owns the cinnamon roll category, and we’re looking for people to grow our legacy and “bake” good on the promise that is our brand.

BRAND POWER

QSR FOODS AND THE CINNABON® LEADERSHIP TEAM BRING THEIR YEARS OF EXPERIENCE AND EXPERTISE TO EVERY AREA OF YOUR FRANCHISE BUSINESS.

Real Estate

Our team of Real Estate Manager Makes sure we get the best location in the centre. We make sure we get the best rent deal.

Construction & Design

We have best shop fitters in Brisbane who look after the end to end process in making sure construction is done on par with Cinnabon Brand Standards.

Operations

Every franchise owner has access to the Franchise Business Consultant Team for business review and performance analysis, as well as ongoing consultation. We are available to ensure that your Bakeries are running optimally through regular store visits to help with training, marketing, and relationship building.

Training Systems/Policies/Procedures

Cinnabon® offers comprehensive certified training for franchise owners and key managers. Additionally, you are granted access to online training tools and development support to train your teams efficiently and effectively.

Supply Chain Distribution

Franchise owners benefit from a full Supply Chain Team that is dedicated to helping you get the best price for all ingredients to run your Bakeries. When it comes to purchasing power, franchise owners leverage the buying power of an international supply chain.

Technology

Our robust digital platform gives us intelligence gathering and benchmarking abilities to help you meet the needs of today’s connected consumers. The Cinnabon® IT Team helps to ensure your consumer-facing and operational tools are functioning properly in order to provide a positive user experience.

Marketing Strategy & Consumer Insights

Dedicated marketing and public relations staff are ready to assist with marketing and media planning. We know the ins and outs of the Cinnabon® customer and will create plans to encourage traffic to your Bakery. The national marketing campaign includes LTOs and other campaigns to increase traffic further.

Social & Digital Media

At Cinnabon®, we pride ourselves on a strong digital and social media presence–especially since our most loyal customers are social-loving Millennials! Our team is here to maintain the fun flair of the brand and keep the brand top of mind. We will also ensure that you’re equipped to manage your own digital channels.

Multi-Channel Growth

You name it, Cinnabon® has done in it. Cinnabon® has teams in place to ensure that Cinnabon® has a fast-growing presence beyond our Bakeries through retail and strategic partnerships.

International & Global Development

The Development Team enables our franchise owners to spend less time building their Bakeries and more time building their business. The team helps ensure the brand’s operational and image standards are upheld, establishes relationships with local, national, and international vendors, and helps you monitor the construction timeline.